Euro Food Brands appointed new UK distributor for the Ainsley Harriott brand.
Euro Food Brand’s Managing Director, Peter Butler says, “We are delighted to be representing the Ainsley Harriott brand in the UK and Ireland.” He adds, “The brand already plays a significant role within flavoured couscous and cup soup; however, we have identified many growth opportunities in both new and existing categories and we are working closely with our production partners to achieve this”.
The Ainsley Harriott range is well-established, trusted, and has strong brand awareness, gained not only through Ainsley’s likeability and broad, cross-demographic appeal as a celebrity, but more importantly from the exceptional taste and quality of his products.
2019 is a going to be a busy year for Ainsley, with a new 10-part Caribbean-themed series coming up on network primetime TV, and the launch of a brand new cookbook to accompany the series.
The brand is already undergoing a packaging revamp, giving more emphasis to the inclusions and flavour of the product, while retaining its premium look and feel. We look forward to establishing our new partnership to unlock growth potential of brand leader.